Healthcare
Healthcare has its own special language. The industry’s complexities are so unique it takes years to gain fluency. At Greenleaf, we know a fibula from a fibroid. We speak PACS, EMR, FDA and a dozen other medical dialects. With decades of industry experience, we visually and...
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Employee Benefits
Employee benefits is a confluence of insurance, healthcare, finance, law and management. To sit at that table, your marketing partner needs to be able to cross borders and keep up. With decades of industry experience, we’ve earned our seat. We’ve worked with insurers, TPAs,...
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Talent Management
HR managers spend their days in an ever-revolving cycle of hiring, training, managing, retaining, firing and retiring employees. It’s a daily scramble for these ultra “people” people, and reaching the decisionmakers can be harder than trying to coax a gopher out of a...
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(…and Wine)
What’s a health & HR-oriented firm like ours doing with wine clients? Well, for one thing, we really like wine. And when our most favorite ever winery — Dr. Loosen — asked us to build them a social media program, how could we possibly refuse? We started from...
Read More"Chameleon is an extremely versatile theme with a myriad of options and styles"
Inspired Storytelling for Healthcare, Employee Benefits and Talent Management (...and Wine)
Give Them the Gimme
Just a few minutes ago I saw an interactive ad for a new health product, saying “click for free e-book”. “Wow!” I thought. “I want that e-book and I would buy that product!” I happily clicked on the ad.
Guess what? The click took me to the home page of the company’s site. No mention of the e-book. No mention, even, of the new product. Anywhere.
What the…?
At the risk of treating all of you like the dummies I know you’re not, let’s review Rule #1 of content marketing: IF THEY CLICK ON YOUR LINK, YOU’D BETTER GIVE THEM THE GIMME.
Yep, I know, you’re smarter than that. But you’d be amazed how often in the maelstrom of everyone’s workday, the links don’t get checked and the landing page doesn’t get loaded.
Easy lesson here, my friends: Check the link. Every. Single. Dang. Time.
We do. And we check it every day during its run, just to make sure.
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