Employee Benefits

Employee Benefits

Employee benefits is a confluence of insurance, healthcare, finance, law and management. To sit at that table, your marketing partner needs to be able to cross borders and keep up.

With decades of industry experience, we’ve earned our seat. We’ve worked with insurers, TPAs, brokers, consulting firms and wellness programs on a wide variety of PR, marketing and social media projects.

What does this mean for you?

No learning curve. — Deep expertise means we start getting traction for you right away. And your busy managers don’t have to spend time teaching us industry ABCs.

Media and influencer contacts — We know the industry editors, reporters and bloggers. And we know the trade groups, influencers and events, from DMEC to IFEBP to IAIABC. Greenleaf Group is proud to be a member of SHRM.

We’re already tracking your trends — Our healthcare specialization means we’re already up to date on major industry trends such as state medical treatment guidelines and Pension Protection Act enhancements for 401(k)s.

WE HAVE DEEP EXPERIENCE IN:

  • Disability, return to work and absence management
  • Health insurance
  • 401(k)s, IRAs and other retirement programs
  • Long-term care insurance
  • EAPs
  • Corporate wellness initiatives
CLIENTS 

  • Reed Group
  • Aetna
  • Nationwide

SAMPLES

Reed Group Media Relations – Greenleaf developed and is currently executing a multi-year media relations/social media strategy for Reed Group, the industry’s leading return-to-work experts. In addition to news releases, we have scheduled numerous interviews, launched products and successfully enabled stories resulting in coverage in targeted publications such as (click links to see samples) Risk & Insurance, Case in Point Magazine, LexisNexis and ReduceYourWorkersComp.com.

Aetna Retirement Products — Tamara Greenleaf managed public relations and marcomms for Aetna’s retirement products business line, promoting and publicizing 401(k)s, IRAs, TDAs and more. Coverage from these efforts included stories in Fortune, Forbes, Money, the Wall Street Journal and many more.

Employee Benefit News — Our relationships with editors and reporters at key industry media are a critical part of our value in helping customers tell their stories. Moreover, we really enjoy our media friends and do our best to help feed them engaging content even when it’s not directly related to our clients. See how this works in a recent Employee Benefit News article.